For this blog post, I am focusing on choosing a topic for the research project we will be doing throughout this semester. My majors are Business Management and Entrepreneurship, so the general area of my project will definitely be something related to the business field. My main area of interest when it comes to the fields related to my majors is starting a business, and the steps needed to start and successfully run your own business. One area that I am especially interested in is minority entrepreneurship. A specific question that I could do relating to this general subject would be something like, “Why aren’t more minorities becoming entrepreneurs, and what is holding them back from doing so?” This is a subject that I am very interested in, because I am Native American, and one day want to start my own business, so researching something like this is relevant for me and my future career plans. It has been statistically proven that ethnic minorities start and own businesses at significantly lower rates than non-minorities. In Entrepreneurship classes I have taken in the past, professors of mine have used these statistics to help accentuate points that they are making about different areas of Entrepreneurship. Seeing these stats used made me wonder why it is true that minorities become entrepreneurs at far lower rates. There are many crucial steps along the path of successfully starting a business, so I would definitely be very interested in doing more in depth research on what exactly is the cause of the lack of minority entrepreneurs.
In this article, the author, Catherine T. Atwong, argues that it is necessary for schools to implement a social media practicum in order to help students gain valuable real world skills that are useful and increasingly necessary in the professional world. She states in the article that the use of a hands on course would help students learn skills useful in the world of professional social media marketing like “targeting audience, defining and executing strategy, managing contents, tracking metrics, and reporting analytics”.(Marketing Business Review, Vol. 25, pg. 27) Atwong also says that the students will obtain teamwork skills that will be crucial because “most social media positions require collaboration with a media team or cross-functional team”. (Marketing Business Review, Vol. 25, pg. 27) She then breaks down what a social media practicum would look like if it were to be put into use. The students in the course would be split into teams and be tasked with finding a target segment within the university’s marketing community, and creating a fictitious character to represent that segment. They then must create a social media strategy to fulfill the “needs” of this persona. Through the use of analytic tools on different social media platforms, the students are able to gauge the success of the campaign on the different sites. At the end of the course, teams were rewarded based on their performance throughout the entire time, and the students took surveys gauging how successful they thought the class as a whole was for them and what skills they gained throughout. Almost unanimously, the students agreed that the course was beneficial for them and that they gained numerous valuable skills, and also that they were interested in social media marketing as a whole. She convinces the reader of the validity of what she is arguing through the use of ethos and logos. At the bottom of the first page of the article, Atwong lists her credentials and qualifications to convince the reader that she is credible and can be trusted in the subject matter she is writing about. She lists that she received a Ph.D. from Drexel University, and that she is a professor of Marketing at California State University, Fullerton, implying that she probably had a part in the social media practicum course that the article is about and is therefore qualified to write about it. Additionally, at the end of the article she cites the statistics from the student surveys as evidence that the program worked. Logos is persuasion through the use of logic and reason, and citing numerical statistics clearly falls under that category.
For this blog post I did a Powerpoint presentation about how to read and analyze multimedia text. The article I chose to analyze is from michaelhyatt.com, a site focused on motivating people, with a twist towards leadership and managing others.
For this blog post, I went the Research Guide/Subject List section of the Oklahoma State library website. I chose the Management and Entrepreneurship pages, because those are my majors and would be the most helpful to me for the research we will be doing for this class over the semester. The web address for the Management page is http://info.library.okstate.edu/management
and the Entrepreneurship page is http://info.library.okstate.edu/entrepreneurship. Both are managed by Victor Baeza, the Director of Library Graduate Services, who is in charge of the Business, Library Information, and Social Sciences pages for the library. The Management page is pretty basic, with the list of sources, Mr. Baeza’s information, and a help box to ask a librarian for assistance in using the resources on the page. The sources listed on this page are broken up into two categories: Journal and Newspaper Articles, and Company and Industry Information. Some of the most popular sources listed on this page are ABI/Inform, Business Source Premier, Factiva, and LexisNexis Academic. The Entrepreneurship page is a little more complex, with sections such as a guide to finding business related articles, information about specific companies, and a list of industry reports, trends, and projections. The popular databases for articles are all actually the same as the ones listed for the Management section. The most popular ones for companies are Mergent Online, Standard and Poor’s Netadvantage, and Hoover’s. For industries as a whole, some sources listed are IBISWorld, BizMiner, NetAdvantage, and Business Source Premier again. All of these sources will be incredibly useful for the research we will conduct throughout the rest of the semester.
I am currently double majoring in both Management and Entrepreneurship. Both of these majors are in the School of Business, and actually have a lot in common with each other.
Entrepreneurship deals with the idea of starting, and subsequently running, your own business. I love it because it forces me to get out of my comfort zone and think in ways that I never would otherwise. There is a lot of creative thinking in Entrepreneurship courses, such as brainstorming business ideas. Our professors push us to think of new business ideas, instead of recycling the same ideas that people always think of, like a restaurant or clothing store. We also learn the steps to take when starting a business, like the legal aspects and other things I would never know how to do. One big question that we talk about in our classes is what makes a great entrepreneur? There is a big difference between starting a company and successfully starting a company, and we always try to figure out what characteristics great entrepreneurs have in order to emulate them. The most obvious answers are someone who is creative, dedicated, knowledgeable, and financially savvy. These characteristics are definitely ones that our professors try to instill in us.
Management is the practice of dealing with people and being able to effectively utilize them and maximize their abilities, especially when in a leadership role. In Management courses, there is a big focus on knowing how to effectively understand the people you are in charge of, and knowing the most effective ways to motivate them to do the work assigned to them. I have actually gained a lot of skills from these classes because I am now able to more effectively understand and deal with the people that I interact with on a daily basis. A big question in Management classes is what is the most effective way to lead people? The answer to this question is that obvious though. Different people respond to different leadership styles, so there is no one overarching method of leadership.
I was drawn to these two majors because I hope to one day start my own business and grow it to be a large company. The Entrepreneurship side teaches me how to start the business, while the Management side teaches me how to work with the people I would be employing as I grow my new company.
My name is Ryan Shoemaker. I’m a junior at Oklahoma State University and this blog is for my Composition II class. I’ve never had a blog before, so I’m excited to see what happens with this and to see where it takes me. For anyone reading, feel free to comment on anything I write because I would love feedback on my writing.
So now a little bit about myself. As I mentioned I’m a junior at OSU, and this blog is for my ENGL 1213 class. I am currently double majoring in Management and Entrepreneurship at OSU. I am from Tulsa, OK, and I have lived my whole life in Tulsa. I consider myself an outgoing person who enjoys interacting with the people around me. In my free time, I enjoy watching and playing all kinds of sports, including football, basketball, and baseball.